![](https://freight.cargo.site/t/original/i/1270e9342b97a2609b625c25d9684ac802f7e9b7e0dee2d08a47bb09194e1965/Plussa_11_SFW.png)
Plussa. Brand Identity.
Working close to people from Hasan & Partners I developed many ideas and visuals to give shape to the new brand identity for Plussa and its different areas. The result is a new visual world, bright, vibrant plenty of eye-catching playful elements which can work for both print and motion pieces. Enjoy!
![](https://freight.cargo.site/t/original/i/4f3fb72893f1bb4d3413a42ab6909724acb3e04cead1b0727c2a94a57c77e82a/Plussa_42.jpg)
![](https://freight.cargo.site/t/original/i/5b538ff8bf462b70b0d13ede987c0f4ac9126099667779decd43b24c57d1ee9b/Plussa_18.jpg)
![](https://freight.cargo.site/t/original/i/6296527cfc9319220246622bc32522cfb50d1ffaecb1ae802c664e0913f322c1/Plussa_19.jpg)
![](https://freight.cargo.site/t/original/i/024561e7a52ee2723ee3e08ed223194c23bbc63687a3d24b46454e7f63027cdb/Plussa_10.jpg)
![](https://freight.cargo.site/t/original/i/d03b280054b595b1e865d5bf93f809b0d33ab9951d1c77f823fd5681df74a8c5/Plussa_24.jpg)
![](https://freight.cargo.site/t/original/i/4acad19a8c8589bffb52efd9d6ff266437d3f9471af8ff9988cfa8498095561b/Plussa_20.jpg)
![](https://freight.cargo.site/t/original/i/3824b9e92000300f6f206415240f50a69a4da894857ee6af63ea648a079f7a60/Plussa_13.jpg)
![](https://freight.cargo.site/t/original/i/0de6e3d6e2e30aeaa498b1343541738b8e2238715410d49c439f8ae9894d4332/Plussa_14.jpg)
![](https://freight.cargo.site/t/original/i/36c75b770942c4029ce260bfe53a7af1876f258268e2a679ccc21e1230db0abe/Plussa_11.jpg)
![](https://freight.cargo.site/t/original/i/a8a5ee56f42a5e11226f6c6cdf0b6c7dc20398a6ecdf42e5a429a32f6e7f0478/Plussa_17.jpg)
![](https://freight.cargo.site/t/original/i/4bd38520ff9e38baba31b17c5009c26afd621458fefc3b9d96549e9712e431a5/Plussa02_bySantiZoraidez_21.jpg)
![](https://freight.cargo.site/t/original/i/429e1903149ba131b4218c1980f82f6e78786001d7f07f1952ea8da3fe6b32d6/Plussa02_bySantiZoraidez_22.jpg)
![](https://freight.cargo.site/t/original/i/87ed151c213f0c916457fba4f9912d27f8dd0848f8e2d30ce91259e34bf9cd96/Plussa_55.jpg)
![](https://freight.cargo.site/t/original/i/a7276faf7a7be26537b196878f1029df48d85f37b2343b77492ec241d9281de4/Plussa02_bySantiZoraidez_43.jpg)
![](https://freight.cargo.site/t/original/i/a571e77a89547d5e14323ba418f76e66f72dcbe6eeff0f6eb8b7a9d39a17d4c9/Plussa02_bySantiZoraidez_25.jpg)
![](https://freight.cargo.site/t/original/i/b3d39ee6eb706351dfbe1c1ef7bdbc2b7723ce977cdab40e199fce75cf4ed7dd/Plussa02_bySantiZoraidez_36.jpg)
![](https://freight.cargo.site/t/original/i/4df4a3c80b1e630a06bd8ef36035353880fc807ae42e97e0409d8df053dfeb12/Plussa02_bySantiZoraidez_40.jpg)
![](https://freight.cargo.site/t/original/i/f3e20028aa2dcbe4f8f5dc3429bcbfb77322dd4d8fd6ba07d5875bdab017d8c0/Plussa02_bySantiZoraidez_24.jpg)
![](https://freight.cargo.site/t/original/i/bac57e18ae628051dea36a8c7eb98c190e7b210d528a09aeefa3f17941b6ebcf/Plussa02_bySantiZoraidez_37.jpg)
Art Direction & Design by Santi Zoraidez
︎ Santi’s online portfolio is a selection of both final projects and ‘in progress’ work (in no particular order) as well a graphic style and a stylish vision. A distinctive manner to approach ideas and transmit concepts & feelings. Enjoy!