Plussa. Brand Identity.


Working close to people from Hasan & Partners I developed many ideas and visuals to give shape to the new brand identity for Plussa and its different areas. The result is a new visual world, bright, vibrant plenty of eye-catching playful elements which can work for both print and motion pieces. Enjoy!

Art Direction & Design by Santi Zoraidez
︎ Santi’s online portfolio is a selection of both final projects and ‘in progress’ work (in no particular order) as well a graphic style and a stylish vision. A distinctive manner to approach ideas and transmit concepts & feelings. Enjoy!