![](https://freight.cargo.site/t/original/i/71baff9297ea4801342b5e6d8e06f79ca7194d16d202ef10f1bad932c5956cd3/Mercedes-Benz_SZ_019.jpg)
Mercedes Benz. New GLC.
It was a great experience working again with The Mill to create a simple but stylish graphic world that playfully communicates the exquisite elegance of the Mercedes GLC range.
I designed many style frames for each of the films, which are a beautifully crafted showcase of each Mercedes GLC model. We set out to hero the impeccable design lines and bespoke detailing within a clean contemporary graphic environment. We used vehicle repetition and dramatic, geometric framing to give the films a design identity.
![](https://freight.cargo.site/t/original/i/44a971915a8b9ce7b445fb18cff862c570d834764d08dd96ab16cd1795afa8a9/Mercedes-Benz_SZ_018.jpg)
![](https://freight.cargo.site/t/original/i/c313fece2e1a4688e843b7db01077efa5cca7f95fd6b56e27be72797f6e0df3b/Mercedes-Benz_SZ_006.jpg)
![](https://freight.cargo.site/t/original/i/f5092ca14fed2495cde3e626de7e68e953dcecd4cb533e6a49096007045704d2/Mercedes-Benz_SZ_022.jpg)
![](https://freight.cargo.site/t/original/i/71baff9297ea4801342b5e6d8e06f79ca7194d16d202ef10f1bad932c5956cd3/Mercedes-Benz_SZ_019.jpg)
![](https://freight.cargo.site/t/original/i/ec056e94dd4d15586f257345fa3a8c66aed5cf3d71457fd2bc2147a3f01aedba/Mercedes-Benz_SZ_009.jpg)
![](https://freight.cargo.site/t/original/i/71f1f2e6e3967cd51970f88dd48d18a3c81c029cb848a1b8a72307adbd500339/Mercedes-Benz_SZ_034.jpg)
![](https://freight.cargo.site/t/original/i/4fb1683b6e1f28eff2ed60e6398abbbec342f66b58293467277c9db8d8bc5250/Mercedes-Benz_SZ_035.jpg)
![](https://freight.cargo.site/t/original/i/f5cbd95ec729eee24d41bd61d74d78de95cb02744b8d7a62e9867638045d3a87/Mercedes-Benz_SZ_037.jpg)
![](https://freight.cargo.site/t/original/i/1b7b31379aabb760d641a67bc26739974c4cc1d77eabfb29d129b285ada4b2e5/Mercedes-Benz_SZ_031.jpg)
![](https://freight.cargo.site/t/original/i/ac14174f7db5481152889311bee2e573feec09d983f06d35fc0ba654ae2ea4e4/Mercedes-Benz_SZ_044.jpg)
![](https://freight.cargo.site/t/original/i/b0eaf95ef3fa6aa6ccca414f67589f495ac36456cdc5958c95731763c1baffec/Mercedes-Benz_SZ_052.jpg)
![](https://freight.cargo.site/t/original/i/24e40bae8b5a0f06b5dfa0fbb1b53b07426ce34f87ff0805636997abd24a23cc/Mercedes-Benz_SZ_055.jpg)
![](https://freight.cargo.site/t/original/i/7fa4c44a1573323413e63cd7b8298e78c0f799d6c71c98e6fdb5c730fbbf4abf/Mercedes-Benz_SZ_082.jpg)
![](https://freight.cargo.site/t/original/i/603415f3d301ce8d1f4dcdab949b4081b4b744c86cee8a9aff9dc01544e2b49d/Mercedes-Benz_SZ_067.jpg)
![](https://freight.cargo.site/t/original/i/de6f7555793cf87ff3bc0e75a904d2a04debe7a4afede83f381fae9c9b97fa10/Mercedes-Benz_SZ_098.jpg)
![](https://freight.cargo.site/t/original/i/531787f43e4f165f70924022c76088bf6f5bb2ea68403b4ca657a4022344cb51/Mercedes-Benz_SZ_087.jpg)
![](https://freight.cargo.site/t/original/i/3078a8259284c29b7fe758efbe91337759f3b0569d1a89ebd963d9ce0d118297/Mercedes-Benz_SZ_103.jpg)
![](https://freight.cargo.site/t/original/i/dd0b9247ffdcdb6f194e159d8025d5f77e661b790db7cbc4c6935783eddc97ac/Mercedes-Benz_SZ_088.jpg)
![](https://freight.cargo.site/t/original/i/371c030ddfcb303adc11a3ab2b688523ddf392c33c65c2eaaab67161010126d3/Mercedes-Benz_SZ_104.jpg)
![](https://freight.cargo.site/t/original/i/742b8d6214ed6e205927e28b6054b2e35c0f8fb1808041cdd45c8468f624055c/Mercedes-Benz_SZ_025.jpg)
Art Direction & Design by Santi Zoraidez
Commissioned by The Mill
Commissioned by The Mill
︎ Santi’s online portfolio is a selection of both final projects and ‘in progress’ work (in no particular order) as well a graphic style and a stylish vision. A distinctive manner to approach ideas and transmit concepts & feelings. Enjoy!