Pendulum. Scientific Elegance.

The challenge was to strike a balance between aesthetic refinement and scientific accuracy. The subject matter was inherently dense — rooted in microbiology and cellular processes — but the Pendulum team brought a rare warmth and clarity to the collaboration. They provided clear guidance on where we could explore creatively and where we needed to stay grounded in medically accepted representations.
The images presented here are a mix of final illustrations and selected explorations — quick sketches, process tests, and conceptual studies — curated to give a broader sense of how the visual direction took shape over time. The intent is not just to show the result, but to share a feeling for the design journey itself.

The result is a set of visuals that translate complexity into elegance — helping Pendulum tell their story in a way that feels premium, precise, and genuinely human.

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Art Direction & Design by Santi Zoraidez

Pendulum is a biotech-forward supplement brand at the intersection of cutting-edge science and consumer wellness. As part of their rebranding efforts, they invited me to help visualize key scientific concepts — with a focus on clarity, sophistication, and visual distinctiveness.

Featured on Behance!