Mercedes Benz. New GLC.
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Art Direction & Design by Santi Zoraidez
Commissioned by The Mill
It was a great experience working again with The Mill to create a simple but stylish graphic world that playfully communicates the exquisite elegance of the Mercedes GLC range.
I designed many style frames for each of the films, which are a beautifully crafted showcase of each Mercedes GLC model. We set out to hero the impeccable design lines and bespoke detailing within a clean contemporary graphic environment. We used vehicle repetition and dramatic, geometric framing to give the films a design identity.
︎ Santi’s online portfolio is a selection of both final projects and ‘in progress’ work (in no particular order) as well a graphic style and a stylish vision. A distinctive manner to approach ideas and transmit concepts & feelings. Enjoy!