LG Signature. The Art of Essence.
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Directed and Produced by Santi Zoraidez Studio
Art Direction & Design: Santi Zoraidez
Animation: José León Molfino
Music & Sound Design: Smider
Client: LG Electronics
Once again I worked together with LGSignature on the creation of these short videos as part of the campaign called "The Art of Essence".
![](https://freight.cargo.site/t/original/i/9e4f2ea58bf4130bb9278af8b597eb8f133549f4cdbec3ecbf7a8632c199b4c3/LG_PUR_HD_DirCut_04.jpg)
![](https://freight.cargo.site/t/original/i/9a9167bff71723dd32d14f5d077e76bf1433550445ffae5ae9dcc5b33ebf69a2/LG_PUR_HD_DirCut_02.jpg)
![](https://freight.cargo.site/t/original/i/8978b97e4de7a38f76147ad610f838498b15d115416538616b48a166250db2ec/LG_PUR_HD_DirCut_01.jpg)
![](https://freight.cargo.site/t/original/i/05b64639ebcd2873ea180a05662c6f1c1fe75f72a75c9ccfcd54f9a2c3ae78a3/LG_WM_HD-NOLOGO_03.jpg)
![](https://freight.cargo.site/t/original/i/4d350e9555aaba921c235a99efb36828b4aa129e709fc650cf4ec95482f041c7/LG_WM_HD-NOLOGO_02.jpg)
![](https://freight.cargo.site/t/original/i/c48867b8a49771f8afd7f2f9656654e886168597cc61b3da25aa100274e72699/LG_WM_HD-NOLOGO_01.jpg)
︎ Santi’s online portfolio is a selection of both final projects and ‘in progress’ work (in no particular order) as well a graphic style and a stylish vision. A distinctive manner to approach ideas and transmit concepts & feelings. Enjoy!